The Art of Being Authentic

I had so much fun sharing about “Personal Branding: The Art of Being Authentic” for a Guest Lecture at De Montfort University, Kazakhstan, last Tuesday (9/12)! I loved the energy and I’m grateful for the invitation, thanks to my dear friend Dr. Savira. 🙏🏽

My career wasn’t a straight line. For years, I climbed the corporate ladder, building brands for products. But behind that success, I experienced heartbreak and started searching for meaning.

It took a breakdown to lead to a breakthrough. I had a realization that my true calling wasn’t just selling products, but helping people navigate their own transformation journeys.

That’s the start of my new career as a Professional Coach, and where I began to live on my own terms. I shifted, and honestly, my personal branding is built mostly unconsciously.

However, if I can summarize the core idea, is this: Being authentic is the true foundation of your brand.

The Iceberg Rule: 90% Below the Surface

We looked at the “Branding Iceberg.”

The 10% Above: Your look, your title, your social media feed. (The visible stuff.)
The 90% Below: Your integrity, your purpose, your values, your life work, your consistency, and how you treat people – your kindness matters. (The real foundation.)

You can’t fake the 90%. That’s where our real power lies.

In a world of AI and filters, being real is your biggest competitive advantage. Why?

Authenticity builds immediate trust. People relate with you (and your vulnerability!)
It attracts the right opportunities (and repels the wrong ones).
It’s exhausting to be someone else. It’s effortless to be you.

Side note, I’m not against AI, in fact, it helped me write this article by checking the grammar and flow. I’m talking about using it intentionally and mindfully to help you deliver your message. 😎

And for you..

I left the students with this, and if you feel called…

Text your 3 friends: Ask, “What 3 words describe me?” – this is fun!
Google yourself: Does the online picture reflect your true values?
Define your core: What do you stand for? What values do you live by?
Be courageous: The world needs you and your unique voice. Don’t hide it.

You are meant to thrive.

And if you ever need any support, I’m here for you. Always.

I’ve got your back.❤️

With love and gratitude,
Inuk

Final Thought

“How can you show up every day from the place of love, service, and abundance?”

P.S. As a Coach and University Lecturer, I love sharing about personal growth, business, and marketing strategy. Want to invite me to give a speaking or workshop on the topic? Let’s chat!

P.P.S. As I’m fully back and look toward the new year…

Feeling stuck and want to start 2026 strong with a clear vision and action plan? I’ll help you to get unstuck – only 2 spots left this month!
I’m opening 3 spots for my 1-on-1 Executive Coaching Program starting January 2026 if you want to transform your life beyond clarity. Book your consultation call today.

TRI NURAINI